When Wendy’s redesigned its logo earlier this year, the company insisted the word “MOM” in the collar was unintentional. But plenty of other logos contain messages that were very much intended. Here are some examples, some more obvious than others.

THE FEDEX ARROW

 

The classic! As Matthew May said in The Laws of Subtraction, “Nearly every design school professor and graphic designer with a blog has at some point focused on the FedEx logo to discuss the use of negative space.” I recently pointed out the arrow to my five-year-old daughter and blew her mind.

THE OLD MILWAUKEE BREWERS LOGO

 

There’s a Facebook group called Best Day of My Life: When I Realized the Brewers Logo Was a Ball and Glove AND the Letters M and B.  If for you that day is today, this must be very exciting. Soak it up!

TOBLERONE

 

Look! There’s a bear in the mountain! There’s also something hidden in the candy’s name: Toblerone is a portmanteau of its creator’s name, Theodor Tobler, and “torrone,” an Italian word for a type of nougat.

PITTSBURGH ZOO

 

It’s a tree! And a lion! And a gorilla! And now it’s no longer hidden.

TOUR DE FRANCE

 

The ‘R’ is a cyclist.

AMAZON.COM

 

As David Vik says in The Culture Secret, “That’s a subtle reminder to employees and customers alike that Amazon has everything from A to Z.”

BASKIN-ROBBINS

 

See that “31,” for the “31 flavors”? Yeah. In case it comes up, Burt Baskin and Irv Robbins were brothers-in-law.

TOSTITOS

 

Two Ts sharing salsa! The logo has changed slightly, but that element remains.

 

Read the full text here: http://mentalfloss.com/article/53146/11-hidden-messages-company-logos#ixzz2hYr6muQP
–brought to you by mental_floss!