When Wendy’s redesigned its logo earlier this year, the company insisted the word “MOM” in the collar was unintentional. But plenty of other logos contain messages that were very much intended. Here are some examples, some more obvious than others.
THE FEDEX ARROW
The classic! As Matthew May said in The Laws of Subtraction, “Nearly every design school professor and graphic designer with a blog has at some point focused on the FedEx logo to discuss the use of negative space.” I recently pointed out the arrow to my five-year-old daughter and blew her mind.
THE OLD MILWAUKEE BREWERS LOGO
There’s a Facebook group called Best Day of My Life: When I Realized the Brewers Logo Was a Ball and Glove AND the Letters M and B. If for you that day is today, this must be very exciting. Soak it up!
Look! There’s a bear in the mountain! There’s also something hidden in the candy’s name: Toblerone is a portmanteau of its creator’s name, Theodor Tobler, and “torrone,” an Italian word for a type of nougat.
It’s a tree! And a lion! And a gorilla! And now it’s no longer hidden.
TOUR DE FRANCE
The ‘R’ is a cyclist.
As David Vik says in The Culture Secret, “That’s a subtle reminder to employees and customers alike that Amazon has everything from A to Z.”
See that “31,” for the “31 flavors”? Yeah. In case it comes up, Burt Baskin and Irv Robbins were brothers-in-law.
Two Ts sharing salsa! The logo has changed slightly, but that element remains.
Read the full text here: http://mentalfloss.com/article/53146/11-hidden-messages-company-logos#ixzz2hYr6muQP
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